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Copywriter

Content WriterAdvertising Copywriter

Yes, but AI writes drafts while humans engineer the emotional resonance and brand strategy.

Key Takeaways

  • 1GenAI automates the generation of high-volume, low-stakes copy such as product descriptions.
  • 2Role shifts from 'writing from scratch' to 'editing and prompt engineering'.
  • 3Human value consolidates around unique brand voice, cultural nuance, and ethical oversight.
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Now

0-2 years
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What's changing

  • 1Widespread use of AI for short-form drafting
  • 2Basic SEO automation
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Implications

  • Junior copy roles face fee pressure
  • Volume expectations increase

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